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Galaxy (chocolate bar)

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The current packaging used by Galaxy
The old packaging used by Galaxy
During the 1980s, similar to other chocolate brands, Galaxy advertised itself on TV

Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s.[1] Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Australia, Malta,[2] and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.[1]

Range

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The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels," and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.

A vegan Galaxy range launched in 2019.[3] In 2023, the 110g Smooth Milk Galaxy bar sold in the UK was reduced in size to 100g without the price being reduced. It was described in the media as an example of a retail trend for "shrinkflation" during a period of higher inflation.[4][5]

Bubbles

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Galaxy Bubbles
Nutritional value per 100 g (3.5 oz)
Energy2,317 kJ (554 kcal)
54.7 g
Sugars54.1 g
Dietary fibre1.5 g
34.2 g
Saturated20.4 g
6.5 g
Vitamins and minerals
MineralsQuantity
%DV†
Sodium
5%
110 mg
†Percentages estimated using US recommendations for adults,[6] except for potassium, which is estimated based on expert recommendation from the National Academies.[7]

Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010.[8] The chocolate is like an ordinary Galaxy which has been aerated. The product also comes in an orange variety.

The standard version sold in stores is lighter compared to its competitors, at 31 g (1.1 oz) and consequently has a lower energy content, at 169 kcal (710 kJ), compared to the Wispa's 39 g (1.4 oz) and 210 kcal (880 kJ) or the Aero's 46 g (1.6 oz) and 220 kcal (920 kJ).

It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.

Honeycomb Crisp

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Galaxy Honeycomb Crisp
Nutritional value per 100 g (3.5 oz)
Energy2,282 kJ (545 kcal)
58.0 g
Sugars57.2 g
Dietary fibre1.6 g
32.0 g
Saturated20.0 g
5.8 g
Vitamins and minerals
MineralsQuantity
%DV†
Sodium
4%
100 mg
†Percentages estimated using US recommendations for adults,[6] except for potassium, which is estimated based on expert recommendation from the National Academies.[7]

Galaxy Honeycomb Crisp is a chocolate bar made by Mars that contains small granular nougats of honeycomb toffee, as part of the Galaxy chocolate range.[9][10][11][12]

Marketing

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A 2013 British television advertisement for Galaxy featured a computer-generated image of Audrey Hepburn, which was created by a CGI firm Framestore in London.[13][14] The commercial, set to Hepburn singing "Moon River", debuted in the UK in February 2013.[14]

Galaxy previously sponsored the British Book Awards.[15]

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  • Front and back of the wrapper of a Galaxy Honeycomb Crisp.
    Front and back of the wrapper of a Galaxy Honeycomb Crisp.
  • Topside of a large Galaxy Honeycomb Crisp bar.
    Topside of a large Galaxy Honeycomb Crisp bar.
  • Underside of a large Galaxy Honeycomb Crisp bar.
    Underside of a large Galaxy Honeycomb Crisp bar.
  • Large Galaxy Honeycomb Crisp bar, split in two.
    Large Galaxy Honeycomb Crisp bar, split in two.
  • Front and back of the wrapper of a large Galaxy Bubbles bar.
    Front and back of the wrapper of a large Galaxy Bubbles bar.
  • A photograph of the topside of a large Galaxy Bubbles bar.
    A photograph of the topside of a large Galaxy Bubbles bar.
  • A photograph of the golden inner wrapper of a large Galaxy Bubbles bar.
    A photograph of the golden inner wrapper of a large Galaxy Bubbles bar.
  • Galaxy Bubbles bar, split length wise, to give a view of what's inside.
    Galaxy Bubbles bar, split length wise, to give a view of what's inside.
  • Collection of broken pieces of a Galaxy Bubbles, giving a good view into what it looks like inside.
    Collection of broken pieces of a Galaxy Bubbles, giving a good view into what it looks like inside.
  • Galaxy Bubbles bar broken into chunks, and stacked. The aerated bubbles are clearly visible in this photograph.
    Galaxy Bubbles bar broken into chunks, and stacked. The aerated bubbles are clearly visible in this photograph.

See also

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References

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  1. ^ a b "Top 10 selling chocolate bars in the UK" Archived 2014-12-05 at the Wayback Machine. Wales Online. Retrieved 28 December 2014
  2. ^ Shachi Tapiawala. "Mars India re-launches Galaxy chocolates in India". Eventfaqs. Archived from the original on 2014-07-14. Retrieved 2013-11-05.
  3. ^ confectionerynews.com (18 November 2019). "Mars launches its vegan Galaxy chocolate bars in UK". confectionerynews.com. Archived from the original on 2021-03-04. Retrieved 2020-09-04.
  4. ^ Clarke, Josie (26 September 2023). "Galaxy cuts chocolate bar size in latest 'shrinkflation' to hit shoppers". The Independent. Retrieved 26 September 2023.
  5. ^ Hooker, Lucy (26 September 2023). "Shrinkflation strikes again as Galaxy chocolate gets smaller". BBC News. Retrieved 2 September 2023.
  6. ^ a b United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  7. ^ a b National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.[page needed]
  8. ^ "Galaxy gets light with new Bubbles bar". Archived from the original on 2011-09-29. Retrieved 2021-07-27.
  9. ^ "Scottish Local Retailer". Scottish Local Retailer Magazine. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  10. ^ "Galaxy boldy goes to a new look – revival of its classic strap-line". Scottish Grocer & Convenience Retailer. August 2013. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  11. ^ "ISSUU - Retail News Sept2013 by Retail News". Issuu. 23 September 2013. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  12. ^ "Galaxy undergoes a silky makeover". Archived from the original on 14 October 2014. Retrieved 30 September 2014.
  13. ^ "How we resurrected Audrey HepburnTM for the Galaxy chocolate ad". The Guardian. 2 December 2016. Archived from the original on 18 June 2018. Retrieved 2 December 2016.
  14. ^ a b Usborne, Simon (24 February 2013). "Audrey Hepburn advertise Galaxy chocolate bars? Over her dead body!". The Independent. London. Archived from the original on 25 September 2015. Retrieved 28 February 2013.
  15. ^ "About the awards". nationalbookawards.co.uk. Archived from the original on 19 November 2012. Retrieved 5 October 2023. Before 2010 the awards were known as the British Book Awards. Specsavers became the sponsor of the 2012 awards, the new deal follows the previous 5-year partnership with Galaxy.
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